We decided that we wanted to have a couple photos which portray the quirky and funny nature of Perfect Fall as well as a couple photos portraying the serious side. This reflects the genre of 'One Hundred Sleepless Nights', Pierce the Veil and Perfect Fall.
Moreover, we wanted to ensure that we developed characteristics for each band member to make them more appealing to the target audience of teens and young adults.
For example, we developed Rodrigo's image to be the good looking 'bad boy', similar to Mike Fuentes of Pierce the Veil
Next, we wanted Perfect Fall's star image to emit the fact that they're an organic band, much like Pierce the Veil. We did this by asking them to bring along their instruments to show the fact that they actually play their music and write it themselves rather than having someone else play and write their music.
To compare the lead singer of Pierce the Veil (Vic Fuentes) with Bennie, the lead singer of Perfect Fall:
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