Here is my group's audience questionnaire, the following questions where asked:
1. What music do you like?
2. Do you like the Post Hard-core genre?
3. Who do you think the target audience should be?
4. What do you think of the narrative?
5. Would you watch the music video and why?
6. Do you have any other comments?
Here is some of the footage from our audience questionnaire.
For the questionnaire we asked 20 people who were aged from 17-20. There was a mix of male and female candidates in order to get a mixed gender response to see if the answers differentiated between genders.
1.What music do you like?
From this chart of the results from question one we are able to see that no one has mentioned the Post-Hardcore genre. This shows that we should be looking at a more diverse audience. As the most common answer was mainstream charts, which would not feature anything close to the Post-Hardcore genre. Several of the other answers given such as Pop and Soft Rock would fit into the mainstream charts, increasing that category's actual figure.
2. Do you like the Post-Hardcore genre?
As we had now found out we had asked a very "mainstream" audience we were not surprised to find out that 25% of the candidates had never heard of the genre, however a few people said that they would listen to it as it was "alternative, which is cool." This shows two things. The first thing being that we would be targeting this at an alternative audience and the second thing being that we may be able to get our music video to appeal to some of the mainstream audience as its "alternative." Although two people said they did like the Post-Hardcore genre 55% (13 people) did not as it was "too loud" or there was "too much screaming." However these were the answers I was expecting after I had realised we had asked a very mainstream audience which is anti Post-Hardcore.
3. What do you think the target audience should be?
As there was so many different answers it was hard to put these answers into a graph or chart, the answers given by the candidates are listed below:
17+ Anyone who likes the music 20+ 16-25 Older People
Early 20's 30's 16 + 17+ 13+
11+ Anyone 12+ 18+ 18-40
20-30 14+ 16+ Male 13+ 17+
From these results we can see that people have a different idea as of when children/ young teenagers should be exposed to certain types of music. I was quite surprised to see that one of our candidates brought gender into target audience as it is not something I had thought about when thinking about the target audience, however, I think the candidate said this due to gender stereotype that girls like boy bands and artists such as Cody Simpson, Justin Bieber and 1 Direction. Looking at the results I think the target audience should be 16 and older as it is in the middle of different people's opinions. As well as this, as there is explicit language in some songs in the genre so small children should not be exposed to them, until a certain age.
4.What do you think of the narrative?
Although the majority of people did not like the Post-Hardcore genre, over half of the candidates liked the idea of the narrative for the music video. With the information the candidates gave us we have seen what parts of the narrative the candidates liked and what they did not like. As a lot of the candidates liked the narrative my group and I would like to film our video in a way that the narrative will attract a mainstream audience for a Post-Hardcore song. This would then increase our audience for the video as it would be viewed by the mainstream audience. In order to do this I will be researching how to sell a alternative genre to a mainstream audience.
5. Would you watch the music video and why?
Although, the demand for watching the video is not that high, I am not overly worried as we asked a mainstream audience so the response we achieved was quite good, however I hope to increase the figure when attracting the mainstream market. I would be interested to see the results and feedback when these questions are asked to an alternative audience, which I will do in the near future.
